25 Jan, 2020

How to write a brand video script in some simple steps.

If your new brand has a message to communicate, then you need to determine when and how communication of that message starts.

A great brand video starts with a great video script, whether you’re making a commercial or explainer video. Voiceover, music, visuals—these devices enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation.

For that reason, there’s a great deal of responsibility at this stage of the video production process. If you haven’t written a video script before (or aren’t very confident about the draft you have at hand), don’t despair. We’ve created plenty of videos, so we know what will make the process easier and save headaches down the road.

9 Steps to Write a Great Video Script

To save you stress, we’ve broken the video script process down into simple steps. Each builds on the next, so you set yourself up for success from the very beginning. We hope you find this guide helpful (and we’d love for you to share your final product!).

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Build Out the Story

Now comes the fun part (depending on how masochistic you are). You need to flesh out the story, include necessary details, and create a cohesive piece.

Cinch Your Closer

It’s tough enough to write the perfect intro to your video script, but it hurts more if you can’t find the right outro. If you can’t “close” correctly, the momentum you’ve cultivated ultimately dissipates, along with the impact you’ve been working toward.